LULULEMON PHOTO SHOOT

These images are the lookbook campaign counterparts to Lululemon Lab's online store advertising. The shoot was made easy by the simple brilliance of the design. The lead designer, Marcus LeBlanc, explained that the clothes were intended to synthesize fashion and practicality, especially for living in New York City. You can look good while still being able to sweat with moisture-wicking fabric. Their new Bond Street location is opening soon. Check them out.